Yesterday, ALR Technologies, Inc. (OTCBB:ALRT) hosted an investor call to discuss recent corporate developments and their proprietary Health-e-Connect (HeC) system with investors. The HeC system received 510(k) marketing clearance from the Food and Drug Administration in the fourth quarter of 2011. The company has been working towards market launch of the HeC system and, according to CEO Sidney Chan, expects to be generating sales of the system in 2012.

Sidney Chan hosted the call and gave an investor presentation that included, amongst other things, a description of how the HeC system works, market drivers, market potential (which showed the enormous potential with only a 25% market penetration that could equate to shares being valued at over $4 each), competitors and more. The presentation was followed by a question and answer session which lasted about 30 minutes and covered a wide array of topics. Other ALRT executives on the call were President Larry Weinstein and head of strategic development Bill Smith.

The call, which was hosted in a webinar format, is below:

ALR Technologies (ALRT) Stock Quote and News:

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